ESTD 2014
MUMBAI BASED
AT MTD WE NURTURE DESIGN
The journey of building and nurturing a brand is an exciting adventure full of challenges. We see design as an ever- evolving, living, breathing entity that requires care and attention to flourish. As a design studio, we've had the privilege of witnessing numerous brands take their first steps, grow, and pivot. Whether it's through innovative visual cultural language, strategic branding, or thoughtful storytelling, our goal is to create designs that resonate deeply with audiences, forging lasting connections and driving meaningful engagement. We collaborate with our clients, instead of merely serving them.
With a strong background in textile design, I have always been able to look at communication design with a different eye, one that is attracted to detail and layered compositions, illustrations to create and communicate narratives.
My core expertise lies in helping build brands, right up from the ground, setting their roadmaps and helping them stay relevant by renewing, reinventing and repurposing in their strategies and enlarging their identities in a highly competitive market.
In the past after my long stint in publishing, I creatively
led a Delhi based design studio Green Goose design as a creative director for 3+ years. Winning multiple contracts and awards before creating Mother Tongue Design.
In a career spanning over 20 years, I served as creative partners with brands like Forest essentials, Biotique, Vahdam, TATA, Andamen, Meta, Budweiser, Adidas, Lodhi, DLF, Emporio, Lakme and more. I also started my own brand called MIXX (www.bemixx.com) which represents a subculture that is built on the framework of collaboration of ideas and experiments in fashion, art, and sexuality.
SHRUTI SINGHI
Founder & Creative Director
ABOUT THE
FOUNDER
OUR APPROACH
Our Core
Our logo is a reflection of our sensibility - sometimes displaying order, other times beautifully planned chaos. At our core, we speak in our foremost language and create visual narratives that celebrate cultural & linguistic diversity.
Our Team
A small studio with a big heart and a giant appetite, 70% of our team is made up of in-house strategists, senior designers, illustrators and packaging specialists and for the rest 30%, we love to collaborate with new talents/ experts best suited for the projects. Along with keeping things fresh, this keeps us on our toes.
Our Strategy
For us design is instinctive, organic, layered and experimental. An approach focused on creating longer engagement with consumers. We want to tell your story in a unique way and believe that its context is very important.
OUR TEAM
We're a motley crew, each bringing our unique personality, quirks, cultural backgrounds and skills to the table, united by our passion for creating game-changing work through play. Our secret? Look for the rule of three in every situation! We don't just slap on temporary fixes; we craft holistic, enduring solutions that add serious value to the brand.
WE HEAR & LISTEN, THEN INTEGRATE AND AMPLIFY
For MTD, every organisation is an entity. Naturally, we focus on the heart of the organisation behind the brand and invent the brief! We integrate their intentions and amplify their philosophy, into the language and DNA of the brand.
HANDS ON -
DEDICATED TEAM
We love challenges and we love to deep dive into our projects with all hands on deck. Our core team is made up of strategists, senior designers, illustrators and packaging specialists who get into the all details of every project.
HUMANISING DESIGN
AND SETTING TRENDS
At MTD, we consistently set the trends for our brands. Our design standards have consistently been awarded, recognised and often replicated (we are flattered). Our approach to design is instinctive, organic and experimental and purely focused on creating longer and more impactful engagement with consumers. Our longterm projects have helped mould us as brand builders, giving us unique insights into the workings of consumer facing businesses, helping us stay relevant, impactful and successfully forecast market behaviour.
UNIQUE DESIGN AESTHETIC
AIMING AT BUSINESS GROWTH
We create mental shortcuts for lifestyle brands. A space to nurture creative solace, a sanctuary for brands to invent and regenerate. From skincare, fashion, F&B, hotels, real estate, fitness, lifestyle to personal care products, we have a host of different categories of brands under our belt.
OUR SERVICES
IDENTITY
STRATEGY
PACKAGING AND PRODUCTION
GIFTING
WEBSITE
CAMPAIGNS & MORE
OUR CLIENTS
OUR IDEAL CLIENTS
1
The 'Brand Enthusiast' entrepreneurs who pour their heart and soul into every aspect of their brand, refusing to compromise on anything less than absolute perfection. - Maska
2
The "Medium size Marvels'' have their own offbeat style, always ready to switch it up and groove with the latest trendsIt's like watching a dynamic dance of creativity and flexibility,." - Femmella
3
The "Executive Ensemble" large, professionally managed organizations where decision-making feels like a busy stage production with numerous actors.